There's a great story from National Public Radio, about why doctors have had to rush appointments (What's Up, Doc? When Your Doctor Rushes Like The Road Runner). The short answer? Doctors aren'tpaid to listen. Health insurance companies don't reimburse enough for listening. And in a lot of cases, believe it or not, doctors are running so close to the red, they can't afford to listen, as a result.
It's pretty simple: If you want people to be engaged in a process, make that process engaging. However, too often doctors believe that just because they have the right answers, that alone should be enough to make patients follow their instructions. This attitude was highlighted in a recent interview with Joseph Kvedar, MD head of the Center for Connected Care, regarding the creation of MHealth, a new patient app that won a $468,000 grant from the Robert Wood John Foundation.